Your Facebook Ads not targeting correctly (90% wrong
audience) is a common problem, especially for Cambodian pages. Here are the
real reasons and how to fix it:
✅ Why Your Facebook Ads Targeting
Is Wrong (90%)
1. Audience Size Too Broad
If your targeting is too wide (example: age 18–65 / too many
interests), Facebook will push your ads to the cheapest audience — usually random
people, not the ones you want.
2. Wrong Optimization Goal
If your campaign uses:
- Engagement
- Traffic
…Facebook will target people who just like, comment, or click — not real buyers.
This makes your leads low quality.
3. Mixed Interests = Confusing Algorithm
When you select many interests together (School, Shopping,
Teacher, Parents, Fitness, etc.), Facebook cannot prioritize, so it expands to
irrelevant people.
4. No Pixel / No Conversion Data
If you don’t use Meta Pixel or Conversion API,
Facebook cannot learn who your real customers are → targeting becomes poor.
5. Audience Overlap
If your multiple campaigns target very similar audiences,
Facebook distributes budget poorly and reduces accuracy.
6. Wrong Location Targeting
If you choose a large area (e.g., Cambodia whole country),
Facebook spends your money on the cheapest regions, not the correct customers.
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