🚫 Why Fake Accounts Interact with Your Ads
- Broad or poorly defined audience targeting
- Ads shown in cheap placements (like Audience Network)
- Campaigns optimized for “Messages” or “Engagement” without quality filters
- No pre-qualification (bots click anything that looks “open”)
✅ Practical Tips to Avoid Fake Accounts When Boosting
1. Use Manual Targeting (Don't Let Facebook Pick Everyone)
When boosting:
Tap “Edit Audience”Choose “People who live in this location” (not just “Everyone in this location”)
Narrow by specific interests or behaviors (e.g. “School Administrator,” “Kindergarten,” “Real estate developer”)
2. Set Age & Gender Filters Wisely
Bots often target younger or wide-open ranges. Set:
Age: 25–55
Gender: If your product mainly attracts a specific gender, try splitting it for testing
Age: 25–55
Gender: If your product mainly attracts a specific gender, try splitting it for testing
3. Use Language Targeting:
Bots are usually set to “Any language”Set Language: Khmer, English (or only Khmer if your target is 100% local)
⚙️ 4. Turn Off Audience Network Placement
When using Facebook Ads Manager, avoid “boosting” directly and instead:
- Go to Ads Manager
- Choose Manual Placements
- Uncheck Audience Network and In-Article Ads
- These placements are where fake accounts are most common
🛡️ 5. Use Pre-Qualification in Messenger Ads
If you’re boosting to get inbox messages, add a Quick Reply or Question filter like:
“Hi! What kind of product are you interested in?”
[EPDM Flooring] [Playground] [School Furniture]
Fake users won’t answer, and this filters out bots before you engage.
“Hi! What kind of product are you interested in?”
[EPDM Flooring] [Playground] [School Furniture]
Fake users won’t answer, and this filters out bots before you engage.
🧠6. Use Lookalike or Custom Audiences
Upload your past customer list or page engager data
Let Facebook find people who look similar (more trustworthy profiles)
This avoids reaching low-quality accounts
Let Facebook find people who look similar (more trustworthy profiles)
This avoids reaching low-quality accounts
👮♂️ 7. Actively Monitor & Block Fake Accounts
- When you spot a fake account:
- Go to Page → Settings → People and Other Pages
- Find the account
- Ban from Page
- Report to Facebook (optional)
✅ Over time, this helps Facebook learn who not to show your ads to
📌 Bonus: Campaign Objective Matters
“Messages” campaign often attracts low-quality traffic
➤ Try using “Lead Generation” (with form) or “Conversions”
Use a lead form with real questions to filter out bots
“Messages” campaign often attracts low-quality traffic
➤ Try using “Lead Generation” (with form) or “Conversions”
Use a lead form with real questions to filter out bots
🎯 Final Setup Summary:
Setting : Recommendation
Location : People living in Cambodia
Age : 25–55
Language : Khmer + English
Placement : Manual – remove Audience Network
Campaign Type : Lead Gen or Conversions
Targeting Narrow interests : (school, property, etc.)
Pre-qualify Message Ads : Add Quick Replies or Buttons
Audience Type : Custom or Lookalike
Location : People living in Cambodia
Age : 25–55
Language : Khmer + English
Placement : Manual – remove Audience Network
Campaign Type : Lead Gen or Conversions
Targeting Narrow interests : (school, property, etc.)
Pre-qualify Message Ads : Add Quick Replies or Buttons
Audience Type : Custom or Lookalike
