How to Get More Messages on Facebook Ads (Effectively)
1. Choose the Right Campaign Objective
👉 In Ads Manager, use:
Objective: Messages
Type: Click to Messenger (NOT sponsored message)
This ensures people are taken directly to your inbox with a CTA like “Send Message”
2. Target the Right People
Avoid boosting to "everyone in Cambodia" — narrow it down:
Suggested Audiences for You:
- 🎓 School admins, NGOs, teachers, facility managers
- 🏨 Hotel/resort owners, café managers (for playground, EPDM, furniture)
- 🏡 Borey/real estate developers
- 🧒 Parents, families with children (for home play areas)
Use:
- Interests: School, Kindergarten, Facility Management, Childcare
- Demographics: Age 25–55, Khmer + English speakers
3. Use Message-Focused Creatives
People message when:
- They see value
- They feel comfortable
- They understand what you're offering
Best Formats for Messages:
- Carousel (show product types)
- Video (show use + result)
- Image with big headline & CTA
Add:
- ✅ “Message us to get a free quote”
- ✅ “Speak with a product expert”
- ✅ “Free design consultation available”
4. Use Quick Replies in Messenger
👉 When people click “Send Message,” use Quick Reply buttons like:
- “I want a quote”
- “Show me product options”
- “Can I get installation service?”
🔒 Filters out fake accounts or low-intent users.
5. Add Offers or Incentives
People message more when there's something valuable or urgent:
- Free site visit
- Khmer New Year discount
- Free design layout for schools
6. Avoid These Mistakes
| Mistake | Problem |
|---|---|
| Broad targeting | Attracts bots or fake accounts |
| No CTA | People don’t know what to do |
| Complex message | People feel confused or skip it |
| Using auto placements | Can waste budget (especially on Audience Network) |
7. Monitor & Optimize
Check inside Ads Manager, not just Page Insights:
Track:
- Cost per Message
- Link Clicks
- Replies (how many real conversations start)
After 3–5 days, pause low performers and scale the good ones.
BONUS: What Makes People Message?
| Element | Example |
|---|---|
| 🖼️ Clear image | Product in use, Khmer-style design, happy kids |
| 🗣️ Khmer + English text | Broadens your reach and builds trust |
| 💬 Direct benefit | “Message us for free 3D layout” |
| 📱 Call to Action | “Click to chat with a product consultant now” |
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